Please click on the attachment at the bottom of this page to download the release in PDF format  MEDIA ALERT 2 December, 2009. OCBC CYCLE SINGAPORE LAUNCHES FIRST-EVER LOCAL ROUTE EXPERIENCE BASED ON GOOGLE STREET VIEW AND CONTEST WITH KLM ROYAL DUTCH AIRLINES OCBC Cycle Singapore today announced that they will provide 2010 participants with a unique route-viewing experience using real-life images from Google Street View for all OCBC Cycle Singapore rides and races, and in January will launch an on-line contest with the Official Airline for OCBC Cycle Singapore, KLM Royal Dutch Airlines. This marks the first time that a sporting event in Singapore has used Google Street View on its website and as part of the event experience. The website and contest were developed and designed by The Upper Storey, the digital agency handling all marketing creative for OCBC Cycle Singapore, which includes print, outdoor, and offline elements, as well as the digital campaign. Once participants have logged on to www.ocbc.cyclesingapore.com.sg, they will then have the opportunity through Google Street View to experience the route of their selected ride. Users will be able to navigate between routes of different distances and experience first-hand, the twists and turns involved in the various rides. In January, during the second phase of this on-line experience, users will be able to log in to earn virtual miles and try and win the contest through a variety of exercises. Chris Robb, Managing Director of Spectrum Worldwide, OCBC Cycle Singapore event owner and organiser said, “Spectrum Worldwide and OCBC Cycle Singapore are thrilled to be the first local sporting event to use Google Street View to provide participants with the ability to virtually cycle the routes before event day. Obviously they will see traffic on the streets as they “ride” with Google Street View, but on event day the cars will make way for a traffic-free experience. Street View will also give OCBC Cycle Singapore supporters an opportunity to find vantage points and see what the cyclists will tackle in March next year.” Euan Wilcox, Business Director, The Upper Storey, “Google Street View for Singapore has been much anticipated and talked about, and we are happy to be one of the first agencies to make use of this great new API from Google for the local market. Being at the cutting edge of new technologies, especially in a web 2.0 world, is critical for a great digitally savvy agency.” The 2010 event will take place on fully closed public roads and will reach maximum capacity quickly so those wishing to take part are advised to register as soon as possible to avoid disappointment. Participants should also check out the Event Charities section on the website to start raising funds for the official charities while getting fit and having fun. For the second year, OCBC Bank is the title sponsor of OCBC Cycle Singapore, the largest mass participation cycling event in Singapore, and an event supported by the Singapore Sports Council. In addition, a range of international brands that recognise the value of sports sponsorship are also providing support for OCBC Cycle Singapore 2010. They include Conrad Centennial Singapore (Official Hotel), KLM Royal Dutch Airlines (Official Airline), as well as, other new sponsors Banana Boat (Official Sun Care Protection); Polygon (Official Bicycle), Schick (Official Razor) and Shimano (Official Components & Accessories). Back for a second year are 100 Plus as the Official Isotonic Drink, 91.3 FM as Official Radio Station and F2P will once again provide the Official Cycle Wear. About Spectrum Worldwide Spectrum Worldwide is a leading event management and experiential marketing company operating in the Asia Pacific. For more than 16 years, Spectrum Worldwide has created and managed tailored experiences that not only bring to life its clients’ brand positioning but also create opportunities to showcase values in a memorable and compelling way. Through long-standing partnerships with blue chip companies throughout the region, Spectrum Worldwide consistently delivers iconic events in Asia including the annual JPMorgan Corporate Challenge, City Chase (Hong Kong and Singapore), and OCBC Cycle Singapore. In 2009, Spectrum Worldwide will deliver all operational aspects of the Standard Chartered Singapore Marathon, an event that involves over 50,000 participants. For more information, go to: www.spectrumworldwide.com.sg About KLM Royal Dutch Airlines KLM Royal Dutch Airlines is a worldwide company based in the Netherlands. It comprises the core of the KLM Group, which further includes KLM Cityhopper, transavia.com and Martinair. KLM works very closely with Air France within the AIR FRANCE KLM Group, which exists since the two companies merged in 2004. The AIR FRANCE KLM Group is Europe’s leading Group in the Airline business. KLM operates from Amsterdam Schiphol airport and together with its partners. KLM offers passengers and cargo shippers more than 250 destinations, whether non stop connections or links to secondary destinations. From Singapore, KLM operates daily flights to Amsterdam and 3 weekly flights to Bali. For more information, log on www.klm.com.sg. About Upper Storey Founded in 2001, The Upper Storey is a Singapore-owned, 40-strong modern creative agency. It has three offices, in Singapore, Kuala Lumpur and Mumbai, to service clients such as Nokia, Intel, Dell, LG, Nikon and the Singapore Tourism Board. Studio TUS in Kuala Lumpur serves as a regional production hub, and The Upper Storey Singapore includes Mofuro, a specialist production agency for 3D, motion graphics & web-based film production. To register or for more information go to www.ocbc.cyclesingapore.com.sg Lorna Campbell | Account Manager Fulford Public Relations 76B Amoy Street Singapore 069895 | T: +65 6324 2284 F: +65 6324 4023 | M: +65 9116 4804 | lcampbell@fulfordpr.com www.fulfordpr.com Voted PR Agency of the Year and Best Local PR Agency Marketing Magazine's Agency of the Year Awards 2009 Entrepreneur of the Year British Business Awards 2008  |
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OCBC Cycle Singapore Press Release |